COMMERCIAL WORK
OCM
Role - Design & Creative Direction
With an elaborate and ardent hold on textile technology and production, the suiting giant, OCM, blended sails with Harjosh (founder of Atelier HSG) in a collaborative effort to boast not just textile production but also, in-house creative efforts in the scope of menswear designs.
Carefully merging the identity of OCM’s quintessential ethics with Harjosh’s nonchalant edge and his sport-ridden outlook towards fashion, the collection was set in motion that explicates how suiting, sport, and street can be creatively graded into the other.