HS GORAYA

Born in Rajasthan, India.
Harjosh is a Creative Director and Designer with an extensive background across the fashion industry.

Blending traditional ethics with radical modernism, Harjosh aims to cultivate a vision of restrained urbanity. His motivation stems from the tension between enduring classical beliefs and the emergence of innovative ideas, creating a dynamic interplay that seeks to harmonise the old with the new—timeless principles with contemporary thought.

Harjosh’s work is anchored in discretion and defined by its conceptual design, contemporary aesthetics, and functional form. His ideas foster an engaging identity, emphasising ease and fluidity in every aspect.

With a deep understanding of garment construction and comprehensive research capabilities, he effectively navigates the interplay between craftsmanship and cultural context.

Constantly concerned with search, timelessness, and longevity.

Beginning

In 2006, Harjosh graduated from the National Institute Of Fashion Technology in India with an award for creative excellence.

Amidst

He was then appointed as the head of menswear design at Rohit Gandhi + Rahul Khanna. After six years of dedicated work, he decided to branch out on his own.

Namesake

After his tenure with Rohit and Rahul, he developed his label, JOSH GORAYA, which emphasized linearity in silhouettes and timeless design, and was widely celebrated for its global appeal.

WINNER
Let's Design Competition

In 2013, Harjosh received the title award for the prestigious ‘Let’s Design’ contest, supported by Cotton Council International and the Fashion Design Council of India (FDCI).

Arvind x Harjosh

Harjosh collaborated with Arvind Limited, a renowned denim and cotton house, as a creative consultant for seasonal campaigns and their media presence.

Runway

JOSH GORAYA, the label, debuted its first runway collection at India Fashion Week (organized by FDCI) with the S/S 2014 collection, which was widely praised for its global appeal.

OCM x Harjosh

The textile giant OCM collaborated with Harjosh to create a collection of bespoke and tastefully tailored garments.

Fashion India

Thames & Hudson published the book 'Fashion India' by Phyllida Jay, a prolific profile of the various designers who defined Indian fashion and made their mark on the international scene. Harjosh was featured, with a dedicated chapter that highlighted his work and influence.

Onset

Harjosh shifted his focus to design at its core, broadening his vision of creativity beyond clothing. Fashion, as a larger agenda, was approached through the lens of his brand, CULTIVATION.

HS GORAYA
design & projects

A multidisciplinary design and creative venture, HS GORAYA design & projects became a platform for Harjosh’s further exploration.

SUITSUPPLY

In 2024, he trained in Antwerp, Belgium, and served as a Style Advisor at SUITSUPPLY, where he conducted an extensive study on Italian fabrics, the right fit and cut, and applied his design and styling skills while gaining a deep understanding of consumer psychology.