CULTIVATION

Founded in 2017 by Harjosh S Goraya, CULTIVATION blends heritage with innovation. Dividing his time between Vancouver, Paris, and Delhi, Goraya honours his farming roots—his family has been cultivating the land in North India for generations. Though he once considered continuing the family tradition, his passion for design led him to fashion. The name CULTIVATION reflects this unique journey from farmer to designer, merging tradition with contemporary style.

Built on Harjosh’s multicultural approach, the hybridisation of his heritage and modern-day life has engineered a unique approach to garment making that pays close attention to traditional materials, methods of design, and garment construction.

At CULTIVATION, we focus on delivering non-seasonal clothing designed for everyday wear. We don't follow traditional fashion seasons but instead create clothing year-round. Our new ideas are generated and released in limited quantities as soon as we conceive them.

From sourcing sustainable materials and utilising dead-stock fabrics to remanufacturing our own old collections and employing other environmentally friendly production practices, we take pride in being an inspired, thoughtful, and empathetic label.

Based on the core principle of pursuing a scheme that is bigger than the individual - as a creative force, CULTIVATION strives to do things in ways that surpass clothing. Apparel here runs with a bigger agenda.

Social: @cltvn
www.cultivation.shop