COMMERCIAL WORK
VILLA SEPIA
Role - Artistic and Creative Direction
WEDDING COLLECTION 2022-23
Indian Heritage Menswear
The 2022-23 menswear campaign ‘VILLA SEPIA’ for the brand Punit Arora draws inspiration from the ethnic past and ancient embellishment techniques. The collection, composed of antique textiles, continues to reshape Indian menswear through the art of storytelling and cultural exploration. Digging into historical references planted the idea for Atelier HSG to design an old-timey setup and create this picturesque visual expression, cleverly leading the campaign into a riveting direction.
Photography & Film: LAUDABLE MEDIA
Models: ANAND DIXIT, SHUVAM DAS and ELIX CHAUDHARY