COMMERCIAL WORK
Arvind Ltd.
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Role - Design Direction
2013 saw a lucrative collaboration between Arvind and Harjosh (founder of Atelier HSG); in order to inculcate an aesthetic of a well-designed apparel collect.
This saw work that was induced with finesse from the yarn to the fabric up till the final garment. With a stronghold of the fabric science, Arvind provided Harjosh with a stable base environment that welcomed all creatively erratic thought and work. Resultant was some peculiar and detailed clothing.
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Photography: TARUN KHIWAL
Styling: AADITYA WALIA
Agency: DDB MUDRA